Lily Sokolov joined FIA in 2024 as a Business Development Coordinator, serving on the Business Development & Sustainability Team. In this role, she is responsible for supporting the firm’s business development and communications activities, playing a pivotal role in advancing FIA’s business development objectives. Lily’s focus includes driving marketing efforts, developing corporate communications strategies, and promoting the firm’s brand initiatives.

Previous Experience

Prior to joining FIA, Lily was a Senior Customer Experience Analyst at Provident Bank, where she was actively participating in streamlining and enhancing the customer experience (CX) during complex merger and acquisition processes. Her focus was on ensuring a smooth transition by consolidating customer complaints, which are critical for identifying areas that need immediate attention and improvement.

Prior to her role at Provident Bank, Lily was a Marketing Account Executive at 51 Labs, where she developed end-to-end marketing strategies and digital content for private equity firms, investment banks, and venture capital firms.

With over a decade of experience in marketing, customer experience, and finance across Eastern Europe, Canada, and the US, Lily brings a wealth of knowledge and a global perspective to her work at FIA.

What is your business philosophy?

I believe in integrity and the principle of continuous improvement, also known as Kaizen – continuously updating my knowledge and skills daily.

Why did you choose this field / career path?

I chose this career path because it represents the ideal blend of my passions for finance, psychology, and sustainability. Growing up, my father had a hobby as a beekeeper, and I often accompanied him to forests to tend to his beehives. These experiences gave me a deep appreciation for the delicate balance of nature and the importance of sustainable practices. In business development, I’m able to leverage my understanding of human psychology and my finance background, making this role a perfect fit for my skills and values.

What is one of the best lessons you’ve learned during your career?

Never burn bridges.